John Santaferraro

Strategic Consultant – Technology

John Santaferraro is a veteran emerging technology executive with more than three decades of experience leading high-impact initiatives at some of the world’s most innovative technology companies. As the CEO of Ferraro Consulting, he combines deep expertise in analytics, artificial intelligence, and business strategy with a creative, “imagineering” approach that helps companies turn complex challenges into innovative opportunities. As a consultant he has executed on strategic transformation projects for Google, SAP, and HP, along with many other midsized and startup companies.

John’s career includes executive leadership roles at HP, where he directed strategic marketing programs that expanded enterprise analytics adoption globally; ParAccel, where he served as Vice President of Marketing and helped drive the company’s rapid growth prior to its acquisition by Actian (plus a technology acquisition by AWS); and Diyotta, where, as interim CMO, he guided market positioning and go-to-market execution. Earlier in his career, John co-founded a pioneering data warehouse startup that was later acquired by Teradata, cementing his reputation as an innovator in enterprise data platforms.

Today, through Ferraro Consulting, John partners with executives and organizations to integrate AI, advanced analytics, and creative problem-solving into their operations. Known for his ability to facilitate strategic visioning sessions and design learning experiences that resonate from the boardroom to the front line, he helps leaders and teams confidently navigate technological change and achieve measurable results.